How it works ?
 
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An Execution Only Platform (EOP) is an online platform that allows investors to execute their financial transactions, such as buying or selling securities, mutual funds, or other investment products, without receiving any advisory or investment recommendations. This platform essentially facilitates execution-only services, where the investor makes their own decisions, and the platform only processes the transactions as instructed by the investor.
In India, the regulation for such platforms falls under the purview of Securities and Exchange Board of India (SEBI), which governs the securities market. The platform can be operated by a brokerage firm, a mutual fund distributor, or other entities offering execution-only services in a compliance-oriented environment.
Key Features of an Execution Only Platform:
No Advisory Services:
The platform does not provide investment advice, portfolio management, or financial planning services.
It is purely transactional and enables investors to directly execute their orders.
Regulated by SEBI:
Since execution-only platforms involve financial transactions such as securities trading, mutual fund investments, etc., the platform must comply with SEBI regulations for the respective financial products.
Transparency:
The platform must ensure transparency in its fee structure, transaction process, and execution speed.
Investors have access to real-time data and market information to make informed decisions.
Risk Disclosure:
The platform should provide risk disclosures as per SEBI's guidelines, ensuring that investors are aware of the risks associated with the products they are transacting in.